Billets de août 2007 ↓

How many Ps in the marketing mix after all?

Does a 6-P marketing mix tell you anything? « Hey, I thought there were only 4 Ps! », you says. Well, what about 7 Ps, or even 9! Or this: the 4 Ps are dead, viva the 4 Cs!

The science –or the art as you see it– of marketing management seems to evolve. But in this case, do we really have anything new to bite into? Read on…

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AgentSolo en anglais. Vectis aussi!

Le site des travailleurs autonomes AgentSolo présente dorénavant une interface en anglais. Le contenu suit également.

So I have translated a couple of my previous posts for my fellow english-speaking (-reading?) friends. See below the cut for direct links to 3 of my most frequently-read posts.

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