« Millennials », the new segmentation buzz word?

Twice in the same week, I’ve read that new word. MILLENNIALS. Apparently –and quite so!– they are the « next great generation ».

Read on here at the Canadian Marketing Association blog, a post by Robert Mcinstosh. See what Robert proposes to get in tune with this new generation.

You can also read about the « Millennials » in an article from Deloitte called « The State of the Media Democracy: Are You Ready For The Future Of Media? »

« Millennials are a fast moving, connected, and tech savvy bunch who trade information in a flash. Being invited into their circles and keeping them interested in what you have to say will no doubt require ample battery power and seriously good conversation skills. » – Quote from R. McIntosh’s post.

Something to follow up on for sure…