“Millennials”, the new segmentation buzz word?

Twice in the same week, I’ve read that new word. MILLENNIALS. Apparently –and quite so!– they are the “next great generation”.

Read on here at the Canadian Marketing Association blog, a post by Robert Mcinstosh. See what Robert proposes to get in tune with this new generation.

You can also read about the “Millennials” in an article from Deloitte called “The State of the Media Democracy: Are You Ready For The Future Of Media?”

“Millennials are a fast moving, connected, and tech savvy bunch who trade information in a flash. Being invited into their circles and keeping them interested in what you have to say will no doubt require ample battery power and seriously good conversation skills.” – Quote from R. McIntosh’s post.

Something to follow up on for sure…